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10 Reasons London Is The Event Capital of Europe

23rd July 2015
London skyline

Can you think of anywhere else in the world you can go for a morning bike ride in the buff*, spend the afternoon walking through a cocktail cloud inhaling your favorite tipple, then book into an art gallery to bed down for the night? Oh London, you really are the ultimate event planner.

Here are our top 10 reasons we think London is the event capitol of Europe, and probably the world too.

* Yes, this really does happen once a year in Hyde Park

1. Art and Design

London has a buzzing art and design scene. It’s estimated there are over 1500 permanent galleries in the city, and that doesn’t include any of the pop-ups. We’re home to some of the most respected art galleries including the world famous Saatchi Gallery and the Tate Britain and Tate Modern. Each year we host the world’s leading contemporary art fair: Frieze London, displaying the work of over 1,100 top artists. But the most extraordinary thing about art in London is that is entry to most of our major museums and art galleries is free.

And if you’re wondering about spending a night in an art gallery, you can book yourself a bed at the Hayward Gallery here.

The Saatchi Gallery Bloomsbury

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2. Festivals

London hosts lots of different festivals, fairs and carnivals each year to celebrate the city’s rich culture. The most famous of which is Notting Hill Carnival which takes place over the August bank holiday. This three-day event attracts nearly one million people each year making it the biggest carnival in the world outside of Rio.  

Notting Hill carnival

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3. Music

Whether you’re looking for a night at the Opera, the chance to see a legend like Stevie Nicks or a local gig, there’s always some great live music to listen to in London. Some of London’s most famous venues include the Barbican Centre, The Royal Opera House, Brixton Academy and Hyde Park, each playing host to some of the biggest and most iconic names in music.

London’s also home to some of the best-known music festivals in Europe including The Proms, Citadel Festival and Lovebox all attracting the world’s biggest acts to our fair city. 

4. Fashion

London Fashion Week occurs twice a year and is widely regarded as the one of the most creative and cutting-edge in the world - attracting designers, celebrities and fashion powerhouses such as Tom Ford and the late L’Wren Scott. Senate House has been fortunate to host London Fashion Week in the past, supplying a lavish backdrop to the opulent event.

London Fashion Week

5. Sport

London plays host to many of the most eagerly anticipated sporting events each year. From the 2012 Olympics and Paralympics to our beloved Wimbledon, London is home to widely respected domestic and international tournaments alike.   

The London sporting stadiums are also iconic; Wembley stadium will host the finals of the Euro 2020 and Lord’s is commonly known as the “Home of Cricket.”

Olympics 2012

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6. Technology

Home to over 155,600 digital experts and counting, London is a hotbed for new technology and applications.

London Technology week is Europe’s largest gathering of homegrown and international tech experts and enthusiasts, and makes London a world leader in tech innovation. 

At Senate house we champion the use of technology at events. Watch the video of the 3D short film Richard Branson projected onto Senate House for the launch of Virgin Money here.

7. Science

Curious minds and science enthusiasts will be pleased to know London also hosts a range of fascinating annual science events. The Royal Institution is an independent charity dedicated to bringing science to the masses and runs a series of interesting public events and exhibitions throughout the year.

Other science festivals include the Royal Society Summer Science Exhibition, which has been running for over 20 years and is Europe’s most exciting exhibition of new science. There’s also the Pint of Science Festival that brings some of the most brilliant scientists to the pubs of London to share their latest research over a cold IPA. 

8. Theatre and Dance

There are over 30 major theatres in London and our West End has long been known for its eclectic mix of long-standing shows and popular contemporary productions. London also has a vibrant fringe theatre scene thanks to places such as the UCL BloomsburyBattersea Arts Centre and Almeida Theatre. And our independent theatres (including the National Theatre and The Globe) attract some of the best-known actors in the world including Kevin Spacey 

The West End

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9. Food and Drink

Foodies love London for its local markets, pop-up eateries and the incredible choice of cuisine on offer on a daily basis. Taste of London is practically the Glastonbury of gastronomy with famous chefs such as Raymond Blanc and Michel Roux Jnr making regular appearances. You can find the cocktail cloud as Borough Market this year. 

10. Charity Events

London hosts hundreds of annual charitable events including runs, challenges and social events. Some of the biggest include the London Marathon, Channel 4’s annual Comedy Gala for Great Ormond Street at the O2 and Samuel L Jackson’s “One For The Boys” fashion ball. London is also a great place to attend or host a charity dinner or ball - check out our guide to planning a charity dinner event here.

London Events at Senate House

If you’re looking to host your own world-class event in the event capital of Europe, then get in touch with us today. Our wealth of experience allows us to cater for all event types, from conferences to award ceremonies, dinner dances to parties. Find out more about the events we host and services we offer.

London skyline image source.

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